World Science Festival in Times Square NYC
In May 2017 The Sustainable Dance Floor was part of the World Science Festival in Times Square, New York, providing the public a greater appreciation of our ever-changing planet.
Our 32-tile Dance Floor was situated in the Science on the Square pop-up which consisted of free activities, installations, and demonstrations to educate the public about renewable energy. The Dancer was center stage, generating energy into electricity using people’s dance moves.
The Dance Floor was open all day long, accompanied by a host who invited people to GET ON IT, power their own selfie or play an Energy Battle.
In 4 days around 1 million joules were generated, 526 selfies were taken and thousands of New Yorkers, tourists and passersby were reached with the message to #ActOnClimate.
Read more about our brand activations.