Our kinetic floor tiles captured the footfall from visitors as they entered and exited the custom event installation. As Coldplay’s latest song played, fans danced on the kinetic floor to produce more energy. As more visitors attended, the number of joules were captured and presented on a screen to visualise energy production. The activation also allowed visitors to send a space message, purchase merchandise and engage in an interactive dance experience with aliens. Read more about the event in our blog Amazon Music x Coldplay album activation.