Volvo brand activation at the launch of the new V90 model, during the Family Festival in the Cotswolds, England. Energy Floors was invited to deliver a custom made Photobooth to sustain the perception of freedom and quality family time while driving in the new family model. What you see is a setting with 8 infinity lights, kinetic tile floor and a reward for the dancing and jumping as an instant photo print in front of a Swedish country side fields. The amount of generated human energy and the progress to trigger the camera was visualised on the screen, all custom programming and graphic design.
