Life Time and Fairfield Inn & Suites, New York City
Fairfield Inn & Suites
New York City,
Life Time, The Healthy Way Of Life Company, want to remind people of the importance of fitness. They wanted to add a jolt of energy to New York commuters on the go. Together with Fairfield Inn & Suites, they set up an experiential fitness activation in Grand Central Station.
To realise this, we installed 48 kinetic floor modules and an energy meter displaying the amount of calories burned on the interactive ‘fitness board’. Commuters were invited to work out. And the energy from their movement was used to power the LED lights in the floor.
This project came together through creative agency IMG Live.