Audi Belgium partnered with Energy Floors for a brand activation to support sustainability and greener festivals.
Audi installed our interactive Sustainable Dance Floor at Paradise City Festival in Belgium. They created the #etronstage – named after their fully electric SUV, the Audi e-tron. The floor generated energy which was transformed into electricity when festival visitors danced on it. This human-powered electricity contributed to the overall energy production of the festival site, and dancers were also able to participate in an interactive and fun dance battle.
After generating 100 joules of energy, festival-goers were invited to pose for a picture as a thank you for their contribution. 589 photos were taken and delivered using a QR code to save on printing paper.
The energy produced totalled 58,900 joules, which is equivalent to powering 20 LED lightbulbs for one hour.