AOK brand activation at IdeenExpo

AOK activation at IDEEN Hanover

AOK is one of the largest health insurance providers in Germany. In June 2019, they exhibited at the bi-annual IdeenExpo in Hanover and used our Energy Floors to activate their brand. Their aim was to raise brand awareness among children, teenagers and young adults. 

The activation included 3 sustainable and interactive solutions: 

  1. The energy floor was designed into three large smartphones on which teams could play interactive competitions. 
  2. A multiple-choice Energy Quiz was programmed across the three displays where the correct answer could be selected by stepping on the floor tiles. 
  3. At the end of the quiz an Energy Battle was programmed to see which team could create the most energy. 

Approximately 395,000 visitors attended the expo, meeting the desired outreach for AOK. 

Learn more about our brand activations.