Brand Activation

AOK at


AOK – Team Nice


Hannover, DE



AOK is one of the largest health insurance providers in Germany. Last year they exhibited at the bi-annual IdeenExpo in Hanover and used our Energy Floors to activate their brand. Their aim was to raise brand awareness among children, teenagers and young adults. 

The activation included 3 sustainable and interactive solutions: 

  1. The energy floor was designed into three large smartphones on which teams could play interactive competitions. 
  2. A multiple-choice Energy Quiz was programmed across the three displays where the correct answer could be selected by stepping on the floor tiles. 
  3. At the end of the quiz an Energy Battle was programmed to see which team could create the most energy. 


Approximately 395,000 visitors attended the expo, meeting the desired outreach for AOK. 


People activated​ 7.013
Environmental benefit * € 18.200​
Commercial benefit ** € 59.608
* by raised awareness on renewable energy
** by increased brand value and customer participation

Want to get your brand activations to the next level?

Get in touch with one of our experts.

More Brand Activations

Corona Energy Floors Discoteca stage

Dancing for a Greener Tomorrow

Energy Floors seamlessly aligned with Corona’s focus on sustainability and environmental consciousness.


Heineken Event Energy Floors Spain
Corporate Event

More Energy at your Company Event

Seeking an innovative and engaging way to promote sustainability within the organization


Sumsung KPN Event - Energy Floors - DJ
KPN Festival

Celebrate Green with Samsung

Dutch Moving Media devised an innovative concept that connected Samsung with the audience while promoting the event’s 

Scroll to Top